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Wednesday, January 16, 2013
Pioneer DJ to Enhance Their Products at NAMM 2013...We Think
Making calls more than a few days before NAMM isn't something that anyone is actually that good at. Unless you're willing to risk your job with a manufacturer, most reps and product managers are fairly tight-lipped regarding what's going to come out at the biggest show of the year. Many of our guesses are based off of releases that occur during the year, as well as what a manufacturer has done in the past.
In 2012, Pioneer DJ made a decent splash with the CDJ-2000 and DJM-900 system in a brilliant white finish. There were only 1500 full sets available worldwide, and it only took a few weeks for them to get out. With the recent success of the DDJ-SX, we wouldn't be surprised at all if we see aDDJ-SX in white come forward for the taking.
However, one controller that has been highly underrated this is the XDJ-AERO. Touted by pioneer as a wireless controller for skateboarders, it seemed the marketing department of one of the largest DJ equipment manufacturers in the world took an odd direction for one of the most useful tools we've ever seen in DJ Controllers. The XDJ-AERO gives the mobile DJ the opportunity to be in full control, even while away from their controller. Connectivity is seamless and works unbelievably well. But the promo video below simply masks that, and that's where Pioneer missed the mark. NAMM 2013 would be the opportunity to stir some more buzz into an ingenious product. This would be the perfect opportunity for redemption.
While we'd love to say that there's definitely going to be something new up Pioneer DJ's sleeve, we're not fully confident on that...but we've been wrong before.
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